Many people have asked us why we agreed to become an "official provider" of the 2010 Sundance Film Festival. Why would a pizza franchise company with 40 locations in states throughout the U.S. want to support an internationally renowned independent film festival?
The answer is simple: exposure
At the moment, Nick-N-Willy's is a small pizza franchise company but we have plans to grow and get much, much bigger. We want more people to try our delicious pizza, calzones, focaccia sandwiches, wings, salads and desserts because we think our food tastes better. We also want to invite more people to partner with us as franchisees because we also believe our franchising model is better.
The 2010 Sundance Film Festival has given us the opportunity to reach out to about 50,000 people at the event. Most of them from the United States, but many from other parts of the world. The festival is located in an area where we have two restaurants - one in Park City, the other in Salt Lake City. The event has also given us a chance to feed 3,000 people, most of whom are from the Park City area and other markets where we have restaurants. All of these people are new potential customers and franchisees.
In addition, we have leveraged our sponsorship of Sundance through "Official Provider" branding, social media and media relations, and managed to capture new audiences through newspaper articles, radio interviews, Twitter, Facebook and blog posts.
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Total exposure has exceeded the value of our investment and we're pleased with the results.
Overall it's been a win-win for everyone. We got the exposure we wanted and festival organizers got the best pizza for their event!
Nick-N-Willy's Vice President of Operations, Paola Rossi explains more about our contribution to Sundance and why we wanted to get involved.
Click below to listen to our interview with Paola Rossi, VP of Operations at Nick-N-Willy's Pizza:
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